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100% Swabian: an inspiring experience in böblingen
100% Swabian: an inspiring experience in böblingen On our return journey from our ski vacation in Italy to Belgium, we chose not to rush....
Luc Campo
Mar 23 min read


THE TOP 10 CONSUMER TRENDS SHAPING THE EUROPEAN MARKET IN 2025
INTRODUCTION In the coming years, the European market is set to experience a significant shift in consumer behaviour, with...
Luc Campo
Oct 26, 20244 min read


Light is marketing! The luminous path to retail success
Last Week Last week I visited a recently renovated store of a well-known fashion chain. To my annoyance, from the moment I entered until...
Luc Campo
Jan 17, 20244 min read


AI-driven cohort systems are the new frontier in retail
AI-driven cohort systems are the new frontier in retail Is the persona methodology still valid? Introduction: In retail, understanding...
Luc Campo
Jan 7, 20243 min read


Goals without plans are just wishes
“Goals without plans are just wishes.” In the world of retail, setting goals is essential for individual and company-wide success....
Luc Campo
Jan 3, 20244 min read


"WAR FOR TALENT": Also in Retail!
Introduction The retail sector has been at a turning point for some time where attracting talent is no longer just about competitive...
Luc Campo
Dec 18, 20235 min read


The art of browsing: Retail's treasure hunt
In the realm of retail, the act of browsing often transcends the mere search for a specific item. It transforms into an adventure, akin...
Luc Campo
Dec 2, 20234 min read


Finding the new balance in retail between price and value
In the retail sector, the expression "If you don't like what's being said, change the conversation" resonates profoundly, especially...
Luc Campo
Nov 23, 20236 min read


Screen communication in retail... Is it really necessary?
Introduction The integration of screen communication into physical retail spaces is often heralded as an innovative step forward, yet...
Luc Campo
Nov 13, 20235 min read


Scent marketing in retail: The invisible secret to success
Introduction Yesterday, as every year on November 1st, my partner and I upheld our family tradition of visiting the graves of departed...
Luc Campo
Nov 2, 20233 min read


Toxic narcissistic leadership: The hidden curse of some companies
The charismatic narcissist: There are leaders with the gift of enchanting crowds with their charisma. These narcissistic leaders possess...
Luc Campo
Oct 30, 20234 min read


The Pitfalls of Seagull Management in Retail: A Blueprint for Change
Introduction Ah, the infamous seagull manager: swoops in unannounced, squawks a bunch of directives, and then flies off. Sounds familiar?...
Luc Campo
Oct 26, 20233 min read


The hidden power of structure in retail
The hidden power of structure in retail Luc Campo The Retail Engine – unlock your potential 20/10/2023 In the evolving retail landscape,...
Luc Campo
Oct 20, 20232 min read
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